Genentech premiers #MSVisibility 2022

Genentech premiers #MSVisibility 2022

Genentech is very excited to kick off #MSVisibility 2022 this coming Monday, March 28th with the launch of a new, bilingual video, focusing on empowering the Hispanic / Latinx community to break through cultural barriers to early and appropriate care. The episode will debut on Genentech’s YouTube channel.

In the meantime, we are sharing social media guidance + toolkit developed in the same format as the toolkit we shared around last year’s #MSVisibility Virtual Concert. This updated version includes social media guidance and templated posts that you can use on your organization’s channels to help promote both PMSD (content can be found here for you to promote PMSD on your website as well) and #MSVisibility Breaking Barriers. Of note, we’ll be updating the document with creative assets once and the live YouTube link in the coming days. Additionally, these posts will be shared with all advocacy partners, so please feel free to customize to your organization’s style and tone.

Separately, once the episode has launched and our social media campaign wraps, we will begin pulling together a results report. Similar to what we did during last year’s Virtual Concert, we’ll reach out to request any metrics from organizations published in support of the Breaking Barriers episode.

CMSC Disclaimer

The industry news information and articles are for informational purposes only, and are not intended to represent any trends, partnerships, commitments, or research of the Consortium of MS Centers or any of it's members in any way whatsoever, nor should any party be libel in any way to the reader or to any other person, firm or corporation reading this industry news section. Although the CMSC site includes links providing direct access to other Internet sites, CMSC takes no responsibility for the content or information contained on those other sites, and does not exert any editorial or other control over those other sites. CMSC is providing information and services on the Internet as a benefit and service in furtherance of CMSC's nonprofit and tax-exempt status. CMSC makes no representations about the suitability of this information and these services for any purpose.

Elizabeth Porco

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CMSC provides leadership in clinical research and education; develops vehicles to share information and knowledge among members; disseminates information to the health care community and to persons affected by MS.

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